General Business

The Bachelor of Science in General Business provides students with a versatile and well-rounded foundation in key business disciplines. Designed for those seeking a broad understanding of business operations, this program equips students with the knowledge and skills needed to succeed in a wide range of industries and organizational roles.

With a focus on flexibility and real-world application, students explore topics such as management, marketing, finance, and organizational behavior, preparing for career growth, entrepreneurship, or graduate-level study.

 

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Program Overview:

Campbellsville University's General Business program offers a comprehensive curriculum that introduces students to all major areas of business. Students learn how organizations operate, how to make informed decisions, and how to navigate a competitive global marketplace.

Whether you’re entering the workforce or planning to continue your education in a specialized field, the General Business degree serves as a strong foundation. The program encourages critical thinking, effective communication, and ethical leadership—skills that are valued across all industries.

 

Program Highlights:

 

At Campbellsville University, we combine academic excellence with a values-driven approach to education. Here's why CU is a great fit for your business degree:

  • Accredited Business Programs: Our business degrees meet rigorous academic and industry standards.
  • Personalized Support: Benefit from small class sizes and faculty who are invested in your academic and career success.
  • Christian Values in Action: Learn to lead with integrity, accountability, and compassion.
  • Flexible Study Options: Choose from online or in-person formats that work with your schedule and location.
  • Career-Focused Learning: Gain the practical skills and strategic thinking needed to thrive in a competitive job market.

The Bachelor of Science in General Business is offered at CU’s Harrodsburg and Somerset regional centers, as well as through CU Online. Sample courses may include:

  • Principles of Management
  • Principles of Marketing
  • Financial and Managerial Accounting
  • Business Law
  • Organizational Behavior
  • Business Ethics
  • Business Communications
  • Strategic Management
  • Principles of Finance
  • Microeconomics and Macroeconomics

See the course requirements here.

To be admitted into the Bachelor of Science in General Business program at Campbellsville University, applicants must meet the following requirements:

  • High School Diploma or GED: Provide proof of high school graduation or an official GED certificate.
  • Transcripts: Submit official transcripts from high school and any colleges or universities previously attended.
  • Minimum GPA of 2.0: Applicants must meet a minimum GPA requirement of 2.0.

With a degree in General Business, graduates are prepared for a broad array of roles in both the public and private sectors. Career possibilities include:

  • Business Operations Specialist
  • Sales Manager
  • Administrative Manager
  • Project Coordinator
  • Marketing Associate
  • Account Manager
  • Customer Relations Manager
  • Retail or Service Manager
  • Entrepreneur
  • Management Trainee

If you're ready to build a flexible, career-ready foundation in business, Campbellsville University’s Bachelor of Science in General Business is a great place to start. For more information on admissions or to apply, contact our team at admissions@campbellsville.edu or call (270) 789-5220.