WDRB Media seeking Digital Campaign Manager, Louisville KY

WDRB Media seeking Digital Campaign Manager, Louisville KY


Title:  Digital Campaign Manager    for WDRB Media,  Louisville (some campaign experience needed)


If you live and breathe digital operations and marketing and love to learn, then we want to talk to you. WDRB Media is looking for a Digital Campaign Manager to implement, execute, and optimize client digital marketing campaigns across multiple platforms. This position is an integral part of our fast-growing Digital Sales Operation. The successful candidate must be efficient, detail-oriented and possess the ability to analyze different data sets in order to impact advertiser outcomes.

Job Description:

Set up and execute digital marketing campaigns as assigned. (Display, video, Adwords, and more)

Identify trends and optimize campaigns according to campaign goals

Provide recommendations based on assessments for campaign enhancements

Regularly measure and report on all campaigns and assess against customer goals (Conversions, KPI’s, etc.)

Perform regular analysis and maintain analytical models for projecting site inventory

Contribute in the planning process for clients as requested

Troubleshoot issues related to campaigns

Benefits:  Medical/Dental/Life/Disability/Matching 401K 

Salary/Wage:  Negotiable 

Location:  Required in office: Louisville, KY 

Position:  Full-Time 

 Minimum Requirements:

Minimum 2 years of digital campaign management

Experience with display, SEM/PPC management

  • Strong analytical skills and data-driven thinking

Working knowledge of ad serving tools, especially DFP. (Knowledge of WideOrbit Digital Orders a plus.)

  • Proficient in MS Office 2010 or more recent

Knowledge of various website analytics (e.g. Google Analytics, Comscore, Omniture, etc.)

Proven written and oral communication skills as demonstrated by previous analyses and correspondence

  • Must be able to work independently, be self-motivated and work well with others toward common goals

Must be able to adapt as technology and providers change and work in a fast-paced work environment


Education: Degree preferred, but not required.

Special Skills/Expectations and Other Licenses/Certifications: Google Adwords, Google Analytics, Ad Ops Certification,

Email cover letter and resume to: Lori Morgan, Director of Corporate Digital Sales at 


WDRB Media 624 W. Muhammad Ali Blvd., Louisville, KY 40203

WDRB Media is an Equal Opportunity Employer.

Deadline for Application: August 31, 2016

No Phone Calls

Desired Requirements