WAVE-TV ** SR. Digital Sales Specialist # 2016-5542 , Louisville KY

WAVE-TV ** SR. Digital Sales Specialist # 2016-5542 , Louisville KY

WAVE-TV ** SR. Digital Sales Specialist # 2016-5542 , Louisville KY

 The Senior Digital Sales Specialist requires an outgoing, enthusiastic attitude and genuine passion for digital and helping companies grow their business with the most innovative digital solutions on the market. The Sr. DSS will work with the media sales team to grow digital revenue by accompanying the media sales team in the field to conduct customer needs analysis and present client solutions. The Senior Digital Sales Specialist must become an expert on all Raycom digital product offerings and how to leverage them to meet the client’s strategic objectives. Digital assets include all wave3.com core products and platforms inclusive of display advertising, streaming media, and native advertising. The Senior Digital Sales Specialist will also leverage 3rd party ad products including but not limited to audience extension and social media. The Senior Digital Sales Specialist must be analytical, organized, solution minded, consultative, customer-centric and will report to and work closely with the Digital Sales Manager to achieve digital revenue goals.

Education and/or Experience:

Bachelor’s degree (B.A) from four-year college or university in digital marketing, digital advertising and/or digital sales; and 4 years related experience and/or training; or equivalent combination of education and experience.

Certificates, Licenses, Registrations: Valid driver’s license with good driving record is required.

Other Skills and Abilities:

· Must have good working knowledge of internet and mobile media platforms, terminology, and analytics

· Must be highly proficient with SEM and SEO estimating tools, current IAB.net guidelines for display advertising, conducting customer needs analysis, and presenting technical information to large groups

Responsibilities: 

· Support Media Sales Team on digital advertising sales calls

· Perform customer needs analysis (CNA) in the field to uncover client’s goals and strategic objectives

· From CNA create custom strategies and tactics to achieve client’s goals and format into custom client proposals; an present proposals to client

· Appropriate use of products to fulfill client needs and/or targeting/retargeting

· Digital product expert to be a resource to Media Sales Team

· Understand and communicate the “consumer path to purchase” theory and how specific digital products relate

· Recommend specific digital services to support the different areas in the “sales funnel”

· Evaluate Raycom’s digital product offering against customer's needs, budget and competitors' offerings (products include but not limited to display, streaming, audience extension, native advertising and Social Media)

· Communicate specific product specifications and processes to clients to ensure quality and timely execution of purchased products

· Provide a consultation to advertisers on social media best practices and participate in social media engagement

· Works with Media Sales Team, clients and ad trafficking to deliver a superior return on investment for our customers’ advertising

· Once the campaign is underway, interpret results and optimize the campaign against key performance indicators

· Serve as project manager between sales, Raycom Ad Ops and Raycom Design Studio

· At the end of the campaign, create custom performance reports that effectively analyze how the customer goals were met or exceeded with the goal of increasing retention and upsell

Qualifications: 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of knowledge, skill, and/or ability required.

· Advanced digital industry knowledge about digital products including display advertising, streaming, native advertising, social media, SEM/SEO and audience extension products

· Advanced digital industry knowledge about website analytics including compiling usage reports and interpreting results

o ClickFuel

o Google Analytics

o Adobe Omniture

o Flurry Analytics

o comScore

o DFP

· Must be highly proficient in Microsoft PowerPoint, Excel, and Outlook

· Excellent written and oral communication skills

· Strong problem solving skills including identifying campaign pitfalls and providing custom solutions

· Analytical in nature with a firm grasp of numbers and attention to detail

· Strong time management and organization skills

· Ability to work independently with little supervision

· Can easily identify priority items and complete in a fast-paced deadline driven environment

· Must possess positive customer service attitude with both internal and external contacts; flexible, patient, courteous, professional and problem solver

Qualified applicants, please complete online application and attach resume with cover letter.

https://careers-raycommedia.icims.com/jobs/5542/sr.-digital-sales-specialist/job

No phone calls please. EOE-M/F/D/V

Sandy Osborne / Executive Assistant * Human Resources/ office: 502-561-4140 / sosborne@wave3.com

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