WAVE-TV Research Director, Louisville KY

WAVE-TV Research Director, Louisville KY


Research Director #2015-4194

WAVE 3 News in Louisville, KY is recruiting for a Research Director with the mission of leading our multi-media company into the position of superior thought leadership as it relates to understanding consumer behavior. This position will study the marketplace looking for potential within business categories and analyze consumer behavior insights within those categories. Candidates for this position must love working with data and have a unique ability to translate data into actionable revenue opportunities. The position reports to the General Sales Manager and will work closely with our team of Account Executives in their business development efforts as well as working directly with clients to identify opportunities in their business category.

Major Duties and Responsibilities
· Reports directly to the General Sales Manager and will perform duties as assigned
· Lead station efforts with data analysis, interpretation and sales application of syndicated research resources including Rentrak, Nielsen, Marshall Marketing, Wide Orbit Media Sales, as well as digital online, mobile and social analytics
· Provide custom qualitative analysis for generic and client specific presentations
· Create and distribute sales materials and corporate reporting documents
· Assist broadcast stations and digital online, mobile and social media assets in providing and interpreting data
· Other duties as assigned

· Skills / Qualifications:
· Minimum 3+ years’ experience in media sales or research environment, excellent analytical and sales driven interpretive skills
· Experience in advertising; agency buying or media sales research, preferred broadcast and new media background a plus
· Experience in consumer marketing and/or category specific marketing/sales research and analysis a plus
· Advanced education will substitute for experience

Preferred Skills / Qualifications:
· Bachelor’s degree,
· Analytical thinker, detail oriented, strong mathematical skills
· Familiarity with qualitative and quantitative research,
· Proficiency with industry software: Microsoft Office (particularly Excel and PowerPoint
· Punctual, regular, and consistent attendance

Qualified applicants, please apply online

attach your resume and cover letter. No phone calls please. EOE-M/F/D/V

Sandy Osborne / Executive Assistant * Human Resources/