Director of Media Relations University of Redlands Redlands, California,United States
Job ID: 21883607
Position Title: Director of Media Relations
Company Name: University of Redlands
Industry: Educational Institutions
Location(s): Redlands, California, 92373, United States
Posted: January 22, 2015
Job Function: Media Relations
Entry Level: No
Organizational Setting: Educational Institution
Job Type: Full-Time
POSITION CODE: A6820
DEPARTMENT: University Communications
APPOINTMENT: Administrative, Full-time 12 months
STARTING SALARY: Commensurate with Experience
POSITION AVAILABLE: Immediately
INTRODUCTORY PERIOD: 12 Months
POSTING DATE: January 9, 2015
APPLICATION DEADLINE: Open until filled
DESCRIPTION: Reporting to the Chief Communications Officer (CCO) and supervising one (1) full time employee (FTE), the Director of Media Relations serves as the initial, and usually the primary, media and public relations contact for the University, serving the College of Arts and Sciences, the graduate and professional schools, and a wide variety of departmental needs and opportunities. Duties and responsibilities include but are not limited to the following:
• Clearly articulate and promote the University of Redlands brand and differentiation through strategic identification, development, and dissemination of news, pitches, stories, press materials, messaging, and copywriting/editing as needed for vehicles including e-newsletters, the Web site, and the University magazine.
• With the CCO, develop and execute annual media relations plans and key messages that support the University’s mission and objectives, establish metrics, and help the CCO to report regularly on achievements.
• Supervise one experienced FTE focusing on social media strategy, story writing, and management of the University’s presence on a variety of social media platforms.
• Develop and oversee day-to-day operations and relationships regarding the University’s media relations policies, procedures, and technologies, including media research and monitoring services, media relations consultants, etc.
• Serve as University contact and/or spokesperson for all routine incoming inquiries and regular external media outreach.
• Work with the CCO and University-wide colleagues to identify what is newsworthy, and work with University Communications colleagues to secure and support – through development and delivery of informational, creative, and multimedia materials – ongoing, positive story placements on a local, regional, national, and international level.
• Develop and oversee the University’s editorial calendar, and monitor and act upon editorial opportunities (e.g., awards, accolades, experts’ opportunities, op-ed and speaking opportunities, etc.)
• Prepare experts/other spokespersons as needed (e.g., backgrounders, key messages, interview coaching, etc.)
• Join the CCO as needed in supporting the President on external communication needs.
• Support the CCO in executing the role of primary spokesperson on sensitive/emergency/crisis communications, and in working with other Cabinet members, the President, and other crucial functions including Campus Safety, on such communications.
• Work with the CCO to develop and continually improve the University’s crisis communication planning and execution.
• Serve as backup to the CCO as primary spokesperson, and on any urgent communication need, internal or external, when the CCO is not available.
• Assist with community relations and outreach as needed.
• Stay current with public relations, media relations, and social media trends, issues and opportunities, and serve as a valued resource to the CCO and Cabinet, University Communications staff, and the broader University community, to understand and navigate the changing media landscape.
• Performs other related duties or special projects as directed.
MINIMUM QUALIFICATIONS: Requires Bachelor's degree plus six (6) to eight (8) years’ media relations experience and solid, demonstrated understanding of both new and traditional media. A degree in communications or journalism, and a Master’s degree, are highly desirable. Higher education experience preferred. External spokesperson experience required; integrated marketing and communications exposure/experience highly desirable. Successful candidate will have excellent media/journalistic writing and very strong editing/proofreading skills, as well as media contacts -- preferably including state and national contacts -- with a portfolio of work samples. Personnel supervision experience required. A collaborative, highly articulate, and dynamic strategist, the successful candidate will be an effective, full-time media outreach program leader, and a people manager/influencer with an inclusive, collaborative style (e.g., with faculty experts, Administration and Communications colleagues, etc.) Discretion and trustworthiness are crucial. The candidate is capable, comfortable, and willing to serve as a strong strategic and operational right-hand and deputy to the CCO. Successful candidate must be able to competently interact with a culturally and ethnically diverse population of students, faculty, and staff. In compliance with the Americans with Disabilities Act if selected for the interview process and accommodations are needed please call 909/748-8040.
TO APPLY: Submit cover letter, resume, salary history and the names, addresses and telephone numbers of three (3) professional references to firstname.lastname@example.org or mail to: Human Resources, University of Redlands, PO Box 3080, Redlands California 92373-0999.
To view the full job description, visit: http://www.redlands.edu/offices-directories/human-resources/20802.aspx#.VLQUqFqXzyV
FOR MORE INFORMATION, CONTACT HUMAN RESOURCES AT 909/748-8883 or www.redlands.edu
SUBMISSION OF A RESUME OR APPLICATION INDICATES AGREEMENT THAT THE UNIVERSITY MAY VERIFY ANY AND ALL INFORMATION CONTAINED THEREIN
MEMBERS OF UNDERREPRESENTED GROUPS ARE ENCOURAGED TO APPLY
AN EQUAL OPPORTUNITY EMPLOYER
Posted on Tue, February 24, 2015
by Jacklyn Perdue