Digital Marketing Specialist & Analyst & Buyer, Brown Forman, Louisville KY

Digital Marketing Specialist & Analyst & Buyer, Brown Forman, Louisville KY

Digital Marketing Specialist (Temporary)   posted on Cu page 6/2016

Brown-Forman,  Louisville, KY

 Job description

Brown-Forman, founded in 1870, is a diversified producer and marketer of fine quality beverage alcohol brands. Headquartered in Louisville, KY, Brown-Forman currently employs about 4,000 people and has offices or facilities in 30 cities across the globe. Starting in the mid-1950s, the company began a series of acquisitions that would place it among the top 10 largest spirits companies in the world, selling its brands in more than 135 countries across the globe. These include many of the most well-known and best-loved wines and spirits brands, including Jack Daniel’s, Finlandia Vodka, Old Forester, Woodford Reserve, Herradura and el Jimador Tequilas, and Korbel champagnes. For more information about the company, please visit

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. 

Job Description 
Essential Duties & Responsibilities:

•Working with the Integrated Communications Director and creative agency, develop social content for all social channels in support of the el Jimador brand.
•Using a script, answer all consumer inquiries via email, globally.
•Support Digital Managers in the development of ad hoc content for social media for both tequila brands.
•Support Digital Managers in the implementation of regional or city-level digital brand activations, including text to wins, email deployment and social publishing
•Support Digital Managers in ad-hoc data requests related to social media activities
•Lead ongoing performance reporting of digital/social activities

Must Requirements:
BA degree in Marketing, Communications or a related field
Well-versed in the digital world
Project management skills
Strong multi-tasking ability
Strong quantitative analytical skills

Preferred Requirements:

Experience in analysis of digital marketing activities
Experience using Social Listening tools
English and Spanish speaking and writing ability
Experience with SalesForce

Additional Job openings at Brown Forman :

Temporary Consumer and Sales Insights Analyst

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Senior Buyer Gift --Brown-Forman

Louisville, KY