Account Executive #206-4554, WAVE TV/News, Louisville KY

Account Executive #206-4554, WAVE TV/News, Louisville KY

ACCOUNT EXECUTIVE # 2016-4554,      WAVE 3 News,  Louisville KY  
WAVE 3 News is seeking a highly motivated experienced multi-platform (TV & Digital) advertising executive. The successful candidate will work with a driven and highly motivated sales team to support the local television and digital sales operations of WAVE 3 News. The primary responsibility will be to maximize NEW business revenue on NBC, WAVE 3 NEWS, WAVE3.COM and other WAVE 3 News digital platforms. Responsible for revenue goals which includes developing new business by selling custom market solutions.

PRIMARY RESPONSIBILITIES:

  • Develop new-to-television advertisers through prospecting, networking, cold calling, conducting customer needs analysis and presenting innovative ideas and effective television and digital campaigns; closing and managing the business.
  • Sell WAVE 3 News television and digital to direct clients and to advertising agencies and their accounts within the Louisville, KY DMA.
  • Recognize multi-platform and/or multi market opportunities that will benefit WAVE 3 News; work with management to bring solutions for clients.
  • Understand competitive landscape and be able to position WAVE 3 News brand(s) in order to maximize WAVE 3 News value.
  • Develop accounts from existing linear business to digital business. Achieve monthly and quarterly sales goals.
  • Be knowledgeable about the market/industry and proficient in our programming, social marketing, digital opportunities and sports assets that WAVE 3 News and NBC offers. Maintain strong working relationship with direct clients and all other personnel related to the purchase of Louisville media.
  • Represent a favorable station image to the Louisville community. Handle all necessary paper work and systems entry in a timely manner.
  • Become proficient in all television and digital systems. Project and forecast activity of all accounts. CORE

COMPETENCIES: Persuasiveness/Sales Ability, Motivated, Results-Oriented, Organized, Leadership skills, detail oriented.

MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS:

BACHELOR’S DEGREE/COLLEGE PREFERRED, MICROSOFT WORD, EXCEL, POWERPOINT
MINIMUM THREE (3) YEARS PREVIOUS MEDIA SALES EXPERIENCE PREFERRED.

Qualified applicants, please apply online and attach your resume and cover letter.
https://careers-raycommedia.icims.com/jobs/4554/account-executive/job

No phone calls please. EOE-M/F/D/V

Sandy Osborne / Executive Assistant * Human Resources/ office: 502-561-4140 / sosborne@wave3.com
WAVE 3.1 Bounce 3.2 Grit 3.3