CU to offer master of arts in sport management in fall

CU to offer master of arts in sport management in fall

                                                                                                                                                                May 13, 2014
                                                                                                                                                 For Immediate Release

By Joan C. McKinney, news and publications coordinator

CAMPBELLSVILLE, Ky. – Do you have a passion to work in a sports-related field? At Campbellsville University you can learn to fulfill that calling with the new master of arts degree in sport management (MASM) beginning in the fall.

The MASM allows you to specialize in sport management along with receiving advanced training in areas including advanced training in areas including finance, event planning and sport ethics.

“The Division of Human Performance at Campbellsville University offers a flexible, affordable, accelerated program with professors who are passionate about preparing students for sports management in the 21st century while communicating values of character and integrity from a Christian world view,” according to Dr. Donna Wise, chair of the department of human performance and assistant professor of physical education and athletics.

“You will also learn to apply Christian principles, the latest technology, cutting-edge marketing techniques, sound business theory and the fine points of sport management,” she said.

The 30-hour program is a blended format with a combination of main campus and online courses. It includes a 21-hour core and nine hours in a specific area of administration or marketing.

The core curriculum includes: research methods, sport administration, ethics in sport, sport and the law, facility development and management, managerial finance plus capstone internship or thesis.

Administration emphasis includes event management and promotions, sport psychology, current issues and trends and marketing management while the marketing emphasis includes courses in marketing management, healthcare management, international marketing and marketing communication. Three out of the four courses are to be taken.

“The MASM program will allow students to have a competitive advantage of an advanced degree in the art of managing sport programs,” Dr. DeWayne Frazier, associate vice president for academic affairs and dean of the Graduate School, said.

“Students will leave this program ready to compete in the 21st century workforce where sports are embedded in every corner of the culture.

“Campbellsville University is a great place to study such a degree where we have 26 varsity sports spanning from bass fishing to bowling.”

Contact Wise at or at (270) 789-5261 for more information.

Campbellsville University is a widely acclaimed Kentucky-based Christian university with more than 3,600 students offering 63 undergraduate options, 18 master’s degrees, five postgraduate areas and eight pre-professional programs. The website for complete information is

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